From _Teaching Tips_ 8th ed. by W. McKeachie, chapter 8, "Tests and
Examinations," page 87:

    Because some course examinations emphasize recall of facts, many
    students demand -teaching- that emphasizes memorization of
    facts. One student wrote on a slip evaluating me. "The instructor
    is very interesting and worthwhile, but I have to rate him low
    because he didn't give us enough facts.  The sort of job I get
    will depend on my grades, and I have little chance of beating out
    other students for an A unless I can get a couple pages of notes
    each period."

    Students may object at first to test requiring them to think, but
    if you emphasize that the test results will measure the students'
    abilities to use their knowledge, you can greatly influence their
    goals in the course. This is indicated by by a student comment we
    received: "More of the course should be like the tests. They make
    us apply what we have learned." Marton and Saljo showed that
    questions demanding understanding rather than memory of detailed
    facts resulted in different styles of studying for later tests and
    better retention.